Kevin Keller Insurance is an independent agency with the client in mind. They offer you a no-stress, hassle-free way to see if you can save more money on auto, home, life, and business insurance.
The Challenge It is safe to say that the Insurance industry has one of the highest levels of competition. Kevin Keller Insurance needed help creating something that stuck out more then competing agencies. Furthermore, they needed a strong marketing campaign. Social media management is not a “set it and forget it” kind of thing, and they knew that which is why they came to us.
The Solution We all know insurance can be a tricky thing, which is why we built Kevin Keller Insurance a simple yet direct site. Organization was key in this case, we deciphered the different insurance services available and created pages for each individual one (Auto, Home, Life, and Business). How many times have you felt tricked by an insurance company for using lingo you are not familiar with? Kevin Keller did not want this to happen to his clients, which is why we custom built an insurance glossary full of unfamiliar terms. Another custom feature built in this site is the "Get a Quote" section. Here a potential customer can fill out their information and send it over to Kevin Keller Insurance agents for a quote, saving both the agent and customer time. Once the site was up and running, we handed the ropes over to our marketing team. After doing some research, they identified a majority of their current clients were extremely active on two popular platforms; Facebook and LinkedIn. Using these two social media platforms, our team generated specific ads to target a certain market. For this type of a business ads weren't enough, which is why a blog was created.
The Results Since the launch of their site and custom marketing campaign, Kevin Keller Insurance has had a spike in clients. The glossary was a huge hit, giving the potential client a sense of honesty, which is uncommon in an insurance agency. Because of the social media marketing and the constantly updated blog, and increase of user engagement was also noted.
